Coldplay

How do their products appeal to a target audience?

They make more use of brighter more childlike colours in their promotional material and imagery such as graffiti to draw in a younger crowd.

What is their ideology?
It would appear that Coldplay want to be taken seriously by their fans and to make profit from their music.

What is the genre and how do you know?

Coldplay’s music is classified as indie, however the problem with this is that indie applies to being created by artists on an independant label, which means it’s hard to classify indie musicians into that genre. Coldplay’s music is very basic in terms of its sound and it is mainly acoustic guitar driven pop music for the most part.

How have they created synergy?

They have created synergy by decorating their album cover, promotional images and website in very similar colours with the same graffiti text.