Friday 30 November 2012

Tom Waits - Orphans (Digipak Analysis)

Tom Waits Digipak Analysis

Rock Digipaks Research

Finding Folk Rock digipaks to analyse has been relatively difficult because a lot of folk musicians use regular CD cases as opposed to digipaks, because of this I have had to find digipaks of other subgenres of rock as well. However I will still be able to find useful information from them, such as how to keep synergy in the digipak.

Bob Dylan's digipak is very centered around showing him. This is similar to how his music videos keep him in the spotlight at all times. All of the images show him dead center of the image. There is little emphasis on colour, instead using the photographs as the images rather than created images.
Also the images are all quite different, with little synergy outside of Bob Dylan being the only thing constant within the digipak. He is shown on all four images however the back cover shows a different representation of him in the shadows, adding mystery but also the more practical aspect of giving the white text a black background to stand out on. There also appears to be red CDs behind each image.


Tom Waits Digipak takes the opposite approach of not showing the artist on the inside cover instead just keeping him on the front cover. The digipak keeps a dusty, sepia-toned colour scheme on everything in the digipak. This is similar to the Bob Dylan digipak however it also has similarity to the Nine Inch Nails digipak in that there is little in terms of imagery within the digipak, which is unlike the digipak. It is also worth noting that Tom Waits sits more in the middle between Bob Dylan and Nine Inch Nails in terms of his own musical style too. I am going to do a more indepeth analysis of Tom Wait's digipak in my next post.


Although not Folk Rock, Nine Inch Nails digipak is still useful as it has a clear example of synergy between the sides. NIN's digipak does not show the artist themselves. Instead they show a constant colour scheme using blacks, greys and whites. The white text is able to stand out more against the black background of the CD. It is a very simple minimalistic approach that gives the digipak a sleek and tidy look. 

Wednesday 28 November 2012

Planning narrative - 2 Column Storyboard (And Peer-Assessment)

We are experimenting with a 2-Column storyboard to plan our music video. We haven't used one of these before so we were a little unsure of how to go about it at first.



We soon developed our idea and what sort of shots we wanted to use and then we traded storyboards with another group in order to get feedback from our work the feedback we got was as follows:
0:31 - 1:09 needs a little more detail as to what shot types are being used within this section
how long are these shots going to run for? 
In addition to this we were also asked what our narrative actually was and it was suggested that we put a brief outline at the top of the storyboard so that the camera-man or actors in question would know what is going on.

The two column storyboard was useful however I am unsure if I prefer to drawn storyboards, I am contemplating using both on the music video to see which one proves more useful for us.

Planning Narrative - Idea

Today we have begun to plan our narrative.
We have chosen to continue with our idea of a stalker. This idea was intially inspired by the music video for "I'm Afraid of Americans" by David Bowie and Trent Reznor.




However we don't want the video to be too serious as it would end up looking silly on camera whereas this video is played straight throughout. Instead we are going for a deliberately satirical video. We have the idea of the band members stalking someone but in a comedic way. The question of "how do we make stalking funny" is our next step.

In addition to this we are currently planning what points our narrative will peak at. As our song does not have a large amount of variation in its tempo we're using this to our advantage we as we get more control of when the climax and mini-climax's of the videos are.


Friday 23 November 2012

Vagabond - Lyric Analysis

Oh girl, I don't know all the reasons why 
I found the answer looking in your eye 
I go out walking all day long 
Take away this lonely man, soon he will be gone 
'Cause I'll tell you everything about living free 
Yes, I can see you girl, can you see me
 You don't need to know what I do all day 
It's as much as I know watch it waste away 
'Cause I'll tell you everything about living free 
Yes, I can see you girl, can you see me? 
 Go and see the sorcerer and look into the ball 
You may find the answer written on the wall 
The left one was a dancer 
Can you see the answer, oh? 
 Put her on a mansion on top of a hill 
Please don't make her do the things against her will 
I found something special, I don't know why 
Looking into her pretty little eye 
'Cause I'll tell you everything about being free


     References to the narrator 
     References to stalking

When analysing the lyrics I found the song to be have implications of stalking throughout the songs run. The narrator mentions himself as a lonely man however he also seems to speak of being free and the implication that freedom is not all its made out to be. This could be taken in a straight forward dark way of him wanting to imprison this woman however I think if the song is supposed to be about a stalker I would imagine that the narrator of the song is far more complex than this. He appears to have lost meaning in his life and has found meaning from his observations of this woman.

There references to stalking are prominent with the line "I can see you girl, can you see me?" this is what has prompted me to pitch the idea of a stalker in our music video. This could make the video surprisingly sinister as there would be a huge contrast in the sound of the music and the lyrics/video of the song.

Thursday 22 November 2012

Final Logo Design


This is the logo design I have chose to go for for my music video. As the bands name is "Lift Off" I chose a bird as a reference to this. As birds "lift off" to fly.

At the moment I am pleased with the overall design of the logo and of the font. However I am contemplaying a different colour scheme than what is shown here. As I feel that red font with a dark grey bird may appear too dark-a imagery for the track we're using. 

I am contemplating making the bird brown or a golden brown colour. Similar to that of an eagle. As it connotes the west, as seen in hard rock and folk music, but also because that is an animal which is common in more rural environments which our song connotes.

When coming up with this design I took a look at my original designs and found that the bands name was often too small in comparison to the bird and it was hard to get the right balance due to the positioning of the wings. I have fixed that here with larger text in comparison to the bird, who's wings are up further in the air.

My next step will be to do a final draft of this logo to clean it up and make it appear more professional.

Folk Rock Music Video Research

Folk Rock music videos are usually show more of the artist in their videos in both performance and what narrative there is. However there is usually a lot of emphasis on performance as opposed to narrative based on my research. When researching Folk Rock I looked closely at the artists Bob Dylan and Jeff Buckley. This was because they were artists I was already quite familiar with and both of them (being solo artists) tend to focus on the artist rather than the narrative.
 For example in this music video despite the song being featured in the film "Wonder Boys" with numerous guest appearances in the videos (albeit from stock footage)the video always focusses on Bob Dylan as he sings, in both performance sections and narrative sections. Jeff Buckley on the other hand makes videos that are entirely performance. As Jeff Buckley was often fond of the music itself just telling the story. There are some videos of Buckley that involve some non performance shots however they are largely made up of random shots with 90% of the focus being on Buckley.
 
 This is a common staple of his videos:




From this so far I have largely taken away that our video should have near constant focus on the performer. Which perhaps means that our lead singer should also be the lead role in the narrative too.

"My Response to Folk Rock" part 1: My reaction to the genre

I had anticipated that when we asked our focus group what sort of music they would deem our song to be, that they would say "folk music". And it's easy to see why, while I think it's very hard to classify this song into a genre it seems at the moment that folk is the most fair as it is most certainly not indie music and it's hard to classify it as soft rock.

I am no stranger to folk music as a whole and I think I can offer a certain degree of advice for the mise-en-scene of our performance section of the video which I will discuss in a separate blog. In this blog I just want to talk about my response to folk music as a genre.

I am not one of those people who finds Folk Music to be boring. In fact I think there is a wide range of talent with in Folk music and specifically Folk Rock. Folk Rock is usually acoustic based for the most part or more acoustic sounding than other sub-genres of rock and there is usually a great deal of emphasis placed on the lyrics as opposed to the sound of the music. Perhaps the most noticeable example of Folk Rock is Bob Dylan who was famed for having great song writing skills but a less than stellar musical sound.

I find it generally easy to draw comparisons between the writing styles of different folk musicians and as such I think I will be able to find good ideas for music videos because of this.

I'm quite pleased that the focus group as judged our song to be folk rock as I found that trying to find ideas and inspiration using alternative rock and hard rock simply didn't match up with the song. And much of our initial ideas that never made it past the "brief idea" stage didn't fit the video.

I think some of our newer ideas so far can work well within Folk Rock however and now that we know what genre we're definitely going for, we can find newer ideas that will work with our track much better.

Wednesday 21 November 2012

Music Video Analysis

Nightwish - The Islander Commentary

I have decided to analyse this song as it is celtic/folk rock which we have found our song to be. So I have taken a look at this video and analysed it in order to gain creative inspiration for our own video.

I have analysed some of the shots in my powerpoint and I'm going to analyse the mise-en-scene of the video next:

The video is very dark and gloomy with grey clouds throughout. Throughout the video the colours are so washed out that the video is almost black and white except for the performance shots of the band which are set in the same location as the rest of the video. As they sit in a ring of fire it brings light and colour surrounding them as the play.

All the band members are dressed in black, this brings out their naturally quite pale complexion (as they are of nordic origin).  Also the singer and guitarist of the song is using a guitar which has had leaves carved into it in a celtic design.

There also seems to be steam punk influence in the video as they have replaced the ships talked about in the video with airships and flying sailing ships. The islander wears a captains uniform as he travels with his airship as well. This gives it an unusual, steam punk, yet historical appearance on screen.

Tuesday 20 November 2012

Questionnaire Data Analysis




This was the data from our questionnaire:




































































































From our questionnaire we have been able to learn that exactly 50% of the people who we questioned were aged 11 to 17. We also found that 61% of the people we asked like rock music and of that 61% 10 were male.


This has made us choose to aim our band and their music video towards males around that age. This has also been supported by our focus group in which most of our male members stated that they prefer rock music.

Our next step will be to to analyse some folk rockish types of songs an analyse their music videos in order to find some inspiration of what we can include in our videos.








Out of 18 participants, 11 were fans of rock music (thats just 61%)


Of these 11, two were female (18%) and nine were male (82%)


Of the males, four (44.5%) were between the ages of 11-17, four (44.5%) were ages 18-24, and 1 was aged 35- 44 (11%)


Of the females, one was aged 11- 17, and the other 35- 40 (50% for each age range)


Overall, 5 were aged 11- 17 (46%), four were aged 18- 25 (36%) and two were aged 35-44 (18%)


The ratings of the bands went as follows: Iron Maiden- Two people (18%). Both were male. One was within the 11-17 age bracket, and the other in the 18- 25 age bracket.

Guns 'n' Roses- Four people (36%). Three were male (75%) and the other was female (25%). Two were within the 11-17 age bracket (50%) one within the 18- 25 age bracket (25%) and the female was with the 35- 44 age bracket (25%)

Marilyn Manson- Two people (18%). Both were male. One was within the 18-25 age bracket, and the other within the 35- 44

Aerosmith- Three people (18%). Two males (66%) and one female (34%) . The female was in the 11-17 age bracket, and the males were within the 18- 25 age bracket, giving the same percentages as before.

Monday 19 November 2012

Focus Group

We were somewhat late in making our focus group due to communication errors within the group (which are now resolved).

We had a group of six people aged between 17 and 18 years old. We did initially want a wider range of ages however they were unavailable at the time. If we were to do this again I would include a wider range of ages together to see if the song was more appealing to an older or younger age. I found the focus group to be a challenge as only three people regularly spoke during the focus group. Everyone else in the group only spoke occasionally and as such the feedback was limited in use to us. However what feedback we did get from the more helpful members has greatly changed the way we planned to produce our video.

The general vote was that the song was of a folk style as one of our group members first suggested.We asked them about their opinions of the track itself, and for ideas of a narrative. The general response to the song was mixed and we didn't get a great deal of for our narrative. However we were able to finally identify our songs musical genre.

When we asked the group what makes a good music video, Andrew, 18, said that he occasionally will watch music videos provided that there is a strong front man to pull focus in the video. When we asked what makes a music video memorable he said:
"something that people can relate to, maybe some experience or story of sorts that some people may have gone through that they can think - "Oh, wait, I've been through a similar situation like that" - so it kind of has a meaning that is just as deep as the song itself"

I found this especially helpful as we now know that regardless of whether a group member or an actor plays the part of the singer in our music video is going to need to particularly stand out and pull focus in the video. Andrew's example was referring to David Draiman who is known for his very powerful stage presence.

Samira, 17, stated that a good music video:
"Doesn't necessarily have to fit the music but it has to engage" but also that "it can't be too far off from what the song is about, it has to paint a picture, you can't do it yourself"

I found this interesting as it is contradictory to what a lot of people would say. Many people would say that the video does have to fit the music as opposed to not fitting it. I would like to toy around with this idea to see if there was any particular way this could be done.

However I would prefer an engaging video that can paint a picture while still matching with the song, even if it was in an ironic or sarcastic way. We have also been given the advice to make our performance sections very strong in keeping with rock music as a hole.

From our feedback I've learned that we need to make a good performance that is interesting and unique to prevent it from seeming like "just another" music video. In terms of narrative Andrew said that he liked a "solid conclusion" as opposed to a vague ending. This has been a cause for debate within our group as a member of our group particularly likes things being left to the imagination and wonders if there is any way to meet it in the middle.

I think that the people that contributed to our focus group did give us a lot to work from as they were very music literate and knew what in their made could make something unique or engaging. However I was disappointed that we didn't get the same amount of feedback from more of our participants.

Friday 16 November 2012

iWeb Practise (Practise Webpage and Band Page Mock-up)




Today we tested iWeb to get used to the program. This has been useful to me as I will now be able to use these basic skills with ease during the production of my bands website. So far I've only covered the basics of creating the pages and putting in text, images and videos however I've found them very easy to do and I will be implementing more features of the iWeb for my final band site.

I found that iWeb was easy to use but still appearing professional when using it. This will be ideal for working on my final website for my band.



I have also made a mock-up band page with iWeb to use as a basis for my final draft.

Tuesday 13 November 2012

My Band Frankenstein


I have created this band frankenstein to work out how we are going to represent our band in the music video. I have chosen to have the band represented as people who do not take themselves too seriously as people, able to poke fun at themselves but serious as musicians. 

Examples of bands like this are Green Day, Steel Panther and Blink 182 who despite often making lighthearted or comedic music put a great deal of work into making their music mean something to them and in the case of Steel Panther using a large amount of musical skill. This is why I have given my Frankenstein a suit to wear, to represent them as serious musicians but holding a clown flag as they are not serious as people.


As our song is played similarly to 1980's rock music I've chosen to give my Frankenstein long 80's hair similar to the members of Motley Crue. 


The Frankenstein wears cowboy boots as their music has a western undertone to it which I will carry through their webpage as well.  A theme of westerns is a lack of law and authority which I have also conveyed with the bands megaphone, they have little respect to authority and are unafraid of it.

I will have to look back at this Frankenstein when it comes to representing our band. As this will be useful to us in the future.

Monday 12 November 2012

Researching our Target Audience

We have created two similar but different surveys to gather extra information on our target audience. We are hoping to get a good idea of how to market our band towards that certain target audience and get ideas of what to put in our music video.
These are the links to the questionnaires:
http://www.surveymonkey.com/s/TZX336C

In addition to this we have organised a focus group for Tuesday afternoon where we can pitch out ideas fully. As mentioned in one of my previous blogs we are using a focus group made of a mix of age ranges between both staff and students. This will give us a wider range of information to use as a source for our video and our band as a whole.

We are hoping to gain information:
How to represent the band
How to market the band
What to include in our music video


Friday 9 November 2012

Richard Dyer's Star Theory - Marilyn Manson

Richard Dyer's Star Theory - Marilyn Manson

The reason we looked at Richard Dyer's star theory was because we needed to know how stars images are constructed as many bands have their image decided by a mixture of themselves and an actual team.  We needed to understand what stars are and are not constructed. I used Marilyn Manson as an example because he is largely atypical of what we expect to see in music artists.

When we work on our band we need to develop some kind of image for them and Richard Dyer's star theory will help us decide upon it.

Blog Update: 10/11/12: Band name and logo designs chosen

We have chosen the band name "Lift Off". Now that the name has been chosen we are working on different concept designs for the band logo. All of which make use of an eagle in some way shape or form. I've worked on two logo's in particular the first of which has the eagles wings wrapped around the name, the second has the eagle carrying a banner with the bands name.
We have chosen this in keeping with the bands western desert like iconography similar to bands such as Guns N' Roses and Motorhead.

(UPDATE WITH IMAGES FLIPPED ROUND)




Wednesday 7 November 2012

Target Audience Data Gathering

We have created a questionnaire including ten questions one of which is a lickert scale. We are using these to get an accurate idea of our target audience.  We need to know what their musical preference is, and what they expect to see from that said genre. Our questionnaire asks about musical preference, artistic preference, what music channels they listen to and what music magazines they regularly read (if any) this will give us a good idea of how we should market our band to its target audience.

In addition to this we are also gathering a focus group made up of 6 people. A mix of teachers and students. This is so we can get a mixed age range and see the differences between the ideas and feelings younger people have towards music as opposed to older people.

Here is a link to our Questionnaire:

Monday 5 November 2012

Music Video Pitches

The video starts off with a view of the bass drum, the bass drum begins to play showing only the vibration of the drum. Soon the audience see's the singer sitting in a stool (possibly holding a guitar) with a microphone on a stand in front of him. The video cuts between the band performing the song as themselves and them playing the song as various a well known band of the past.

The video starts with the same basic idea as before. However instead of their being cuts between the real band and them cosplaying as a well known band. The singer of the band is stalking a woman watching her from afar with photographs of her on his wall. He follows her throughout various locations hiding just out of sight from her until eventually he "wastes away."He is invisible to the woman he is stalking.  "can you see me". It is not too obvious that he is stalking the woman until the end scene in which we can see the wall layered with photos of her. We wanted to avoid the generic stalker idea of the woman looking around and not seeing anyone there. This is because we do not want to appear cliche in the video. We have come up with the idea of him being completely invisible to her at most points in the video except for a few shots where he is being helpful towards her.




Friday 2 November 2012

Mood Board and Test Band Homepage

I chose a western motive for my mood board as Wolfmother are rooted in Hard rock (as will our band) and these bands quite often have a western motive in their iconography. This is why I've chosen more dusty looking colours, imagery of dusty roads, eagles, roses and mexican bulls to connote heat, sunlight and passion.

For my home page I've tried to create quite a professional layout with a skyscraper up the side. I want to give our band (under the working name Lift Off) to have the appearance of a band who are in touch with their fans. This is why we've given buttons to their various social networking sites such as Facebook and twitter, in addition to their blog. We have a hero shot of the band (represented here by Opeth) dead centre of the page and should be one of the first things that you see when you look at the webpage.