Evaluation Question: What have you learned from your audience feedback

What have I learned from Peer Feedback

Alisha and I created a questionnaire each (due to us sharing a music video) which we sent out to gain feedback our video, my digipak and my homepage.

These were the questions asked:

Video:

In terms of my video my audience generally praised the narrative of the video. In particular the performance of James as the lead singer/guitarist and statue received universally positive feedback. We were also praised for our reference to doctor who, meaning that the audience appreciated the intertextual reference.

Of the question in Alisha’s separate questionnaire, 6 of the comments had praised our narrative. This is a relief as the narrative was the most important aspect too our video with the performance element not being as important to us. One person commented saying that they liked the twists in the video to make the narrative light hearted and that it was an interesting take on our stalking idea. Our editing was also described as smooth and non confusing.

From both questionnaires we have been told that it was well shot, although a recurring suggestion is that we use more tracking shots within out video. While tracking shots were something we attempted to do, we ultimately decided to leave them out due to the footage not looking effective on camera. This was the only main suggestion for improving our music video.

From this I’ve learned that our video was very popular however a lot of people would have preferred to have some more creative shots within the video.

Digipak:

As I worked on my digipak alone there was only one questionnaire that I used to source information from. I asked the question what was good about my digipak and what could be improved. One improvement suggested was to have one background for all of the photos as the photos did not share a common background. The other improvement was to add colour however this is not useful feedback as it goes against the idea I wanted for a folk rock themed digipak.

Webpage: 

All of the people who took part in my questionnaire said that my webpage was easy to navigate. It was praised for its colour scheme and consistent style however some criticisms were that it might be a good idea to have a preview of the song in MP3 format for those who are not able to use YouTube and that it could also be a good idea to include a latest news section which would save people having to go to there from the home page.

Final Home Page

Final Digipak

Final Music Video

This is our final video.

Band Identity Added

We added a band identity at the front and back of our video in order to make it look more like an actual music video as opposed to a fan made one.

Failed Sepia Tone Attempt

We tried using sepia tone but we decided against it as it did not look professional, it looked more like a brown filter as opposed to being an actual sepia tone. It didn't look right with the footage which was too dark and it paled the black curtains which we didn't want and all around looked dreadful, so we've decided against using it in our overall video.

13 - 2 -13 Editing Update

We have now synced all footage to the track and all of our shots are in place. Next we are planning to add in effects to give the video a bit more of a professional look. we are going to experiment with colour correction and we are going to attempt sepia tone to test how it will look.

We would like to try sepia tone as it is a main feature of my digipak and homepage. So I would like to include it across all three mediums.

Webpage so far

I have chosen to use the same sepia toned image from my digipak disc image as I wanted to reuse some images to give all three releases more synergy between them, with sepia tone being a key feature of them.

I have used the next gigs box to conceal half the fact that the image is cut off at Daniel's arm at the far right. I did however have to move the box over further as the end of the image was still visible.

Overcoming Editing Problem Video 1

Working on front cover of digipak

I decided that I wanted a hand drawn front and back cover. My design will feature James as the statue in the middle of a wooded area to echo the back cover with its bird, and the music video of James in the park. I chose this because it will create synergy between the music video and also allow me to keep the folkish style of drawn covers. While also keeping the focus of the digipak and video on the lead singer, which has been my plan since we identified the song as folk rock.